Joining Extel in 2018 as the COO, Bruce was promoted into the CEO role in 2019.

With a deep understanding of the value in aligning company culture with the vision of the business, Bruce continues to refine a platform dedicated to the achievement of great results for Extel and for our valued clients. Bruce connects people through process, technology, and a constant drive to improvement through innovation.

Driven to make a difference, Bruce’s engaging and transformational approach to communication at all levels of the business brings the team along for the journey with a clear understanding of ‘Why’ we do what we do.

Given his lack of physical activity throughout the week and many hours behind a desk and meeting people, Bruce really enjoys renovating and home improvements. With the right tools he thinks he is pretty handy!